Mastering Sales: From Ministry to Millions with Macy Mcnean
Meet Macy Mcnean, one half of the Sales Girls, a company that has trained over 2,000 female entrepreneurs in the art of conversation and the science of persuasion. In this article, we will explore Macy's journey into the world of sales, the mindset shifts required for success, and valuable lessons for entrepreneurs and mothers alike.
The Sales-Cultured Home: A Foundation for Success
Macy attributes much of her success to her upbringing in a "sales-cultured home." Her father, an entrepreneur and salesman, instilled in her a culture of enthusiasm and excellence. He communicated using sales principles, always positioning himself as being on her team and selling her on the payoff of good decisions.
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This upbringing fostered a future-oriented mindset, always considering what was possible rather than dwelling on the past.
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Her father seeded the belief that those who have money are often in sales, serving and helping others.
Overcoming the "Ashamed to Sell" Mindset
Despite her upbringing, Macy initially resisted a career in sales, even telling her dad "that is old school people don't do it that way anymore". After a stint in ministry, she found herself drawn to the world of online business, sharing her life on Instagram, but struggled to make sales. Her father pointed out that she seemed "ashamed to sell."
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Realizing he was right, Macy went all-in, learning directly from her father for six months.
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This immersive experience felt like having the rules to a game that no one else knew how to play, giving her a significant advantage.
The Power of Persuasion and Selling Beliefs
Macy's greatest superpower is the ability to persuade. "Sales girls are able to like words come out of their mouth and money is a byproduct of that". She emphasizes the importance of putting these skills into the hands of good people, who can then use them for positive change. Selling identities, beliefs, and values creates deeper connections with people, solidifying their commitment.
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She made her first $10,000 a month six months after she became all in on selling.
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She realized that selling with skill actually enhanced engagement and strengthened relationships, rather than sacrificing them.
From Sharing to Selling: The Cardigan Example
Macy demonstrates the difference between simply sharing and truly selling using a fashion influencer as an example.
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Sharing: "Oh, I love this cardigan. It's yellow, it's soft, it compliments any outfit."
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Selling: "This cardigan is in the color Primrose yellow, which complements cool undertones. It will harmonize with your closet, and is a very convenient piece to have."
She stresses that it's not about yourself, it's about how you sell convenience and how it's going to harmonize with your closet. Instead of "I", use "you". Instead of selling process or framework, sell the payoff.
Overcoming Scarcity Mindset and Embracing VIP Offers
Macy shares a story about receiving coaching from MyON Golden, who encouraged her to create a VIP offer. She initially doubted whether she could "play in that arena," but MyON's belief in her spurred her to action. Macy wired $350,000 to MyON Golden and ended up receiving an unexpected outcome.
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Golden said, "The $350,000 you need a $350,000 VIP day but then he said this when you do you will have between a $4 and $9 million year next year."
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Within two weeks, she made $350,000 back and is on track to make five million this year.
She emphasizes the importance of keeping focus on positive outcomes, "What if it does work? What if it is possible? What if the payoff is even better than you could ever imagine."
The Importance of Betting on Yourself
Macy emphasizes the concept of a big symbolic investment to achieve personal growth.
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"I don't need your money, but you need to write that check"
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"People who are willing to pay can charge people"
Macy aims to be the most improved story and invests into squeezing every bit of value out of the investment.
Addressing Fear and Anxiety in Business
Addressing the fear of failure, Macy points out that true fear arises from genuine danger. The anxiety surrounding business ventures is often simply an imagined danger.
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"Your future exists in your mind."
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Focus on the best-case scenario rather than the worst. The difference between success and failure could be determined by what you are entertaining in your mind.
She advises her students to be all-in when they invest in a program, setting aside doubts and focusing on achieving the desired results.
Motherhood and Entrepreneurship: A Perfect Combination
Macy shares her belief that motherhood and entrepreneurship are not mutually exclusive but can be a powerful combination. She addresses the mindset many women have of neglecting themselves to better parent their children. She believes in the importance of mothers pursuing their dreams and passions, becoming role models for their children.
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"Ed mlet says that the most Insidious form of child neglect is a parent that doesn't go after their dreams."
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"Your child needs you to go on the journey to become the person that your child actually needs."
By pursuing their entrepreneurial journeys, mothers can teach their children resilience, perseverance, and the belief that anything is possible.
The "Sell Your Offer" Challenge
Macy offers a "Sell Your Offer" Challenge, a live 5-day experience designed to help entrepreneurs master the art of selling and persuasion. Participants learn how to sell their offers, understand the true meaning of value, and ultimately guide customers to make informed decisions.
Connect with Macy
You can connect with Macy and learn more about the "Sell Your Offer" Challenge by visiting the Sales Girls Official on Instagram.
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