Digital Product Ideas That Sell in 2025
Having sold over $11 million worth of digital products, I want to share insights on creating products that will actually sell in 2025. The strategies that worked in the past are no longer effective, and even recent trends have shifted. I closely monitor these micro-trends to understand what currently works and what digital product ideas will be successful moving forward. We'll go beyond just planners and templates and focus on products that will generate sales.
Eight Essential Elements of a Successful Digital Product
This list comprises eight crucial elements every digital product needs to sell effectively. These are based on observations from my own sales and the experiences of my students across diverse niches, including gardening, motherhood, relationships, dirt biking, and painting. No matter your specific area, your digital product must incorporate these elements for optimal sales. Without them, selling your digital product will be a struggle, and we want to avoid that!
About Me
My name is Maria Went. I usually share my dashboard to show proof of the millions I've made in sales but have done that in almost every video. If you're curious, visit marwent.com/proof to see my tax returns or watch other videos on digital products, and you'll see my sales dashboard.
The Eight Must-Have Elements for Digital Product Success
Here are the eight elements every digital product needs to increase sales in 2025:
1. Solve a Hyperspecific, Painful Problem
Generic digital products on broad topics like healthy eating, blogging, or gardening are no longer effective. Instead, focus on solving one urgent, hyperspecific, and very clear problem quickly. Products that have gone viral, either mine or my students', all share this characteristic. Canva planners and generic templates may seem like good ideas, but they don't translate into actual sales.
- Example: Instead of a general gardening product, create something like "Apartment Gardening on a Budget."
By focusing on a specific problem, you can immediately target your audience and drive impulse purchases.
2. Designed for Impulse Buyers
Digital products, especially those priced under $100 (low-ticket items), should feel like a "no-brainer" purchase. The goal is to leverage the feeling of "I have to have this now." Specificity helps create this impulse, as potential customers immediately recognize its relevance and value. General products lack this urgency.
3. Creates a Quick Win
People buy digital products for fast results. Prioritize delivering the core result with minimal information. Resist the urge to stuff your product with unnecessary content. The end user may get overwhelmed and not finish the course or achieve the result.
- Pro Tip: Avoid listing modules or lessons on your checkout page as it creates overwhelm and reduces sales.
4. Makes an Unbelievable Promise, Then Delivers
The best digital products offer an almost too-good-to-be-true promise that they actually deliver on.
- Example: "100 $5 Meals in 5 Minutes."
Focus on what seems impossible in your field and then figure out how to make it a reality.
5. The Title Tells Exactly What They're Going to Get
Avoid fancy or creative titles that leave potential customers confused.
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Instead of: "The Revolution"
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Try: "How to Become a Public Speaker in 90 Days or Less"
Customers should spend 0% of their time figuring out what the product is and 100% of their time deciding whether to buy it. A confused buyer does not buy.
6. What Used To Be Bonuses Are Now Expected
Templates, scripts, checklists, and plug-and-play systems are now essential inclusions in a good digital product. The more you do the work for your customers, the more they will rave about your products. Include content templates where users simply fill in the blanks to make the process as easy as possible.
7. Feels Light and Achievable, Not Overwhelming
Customers want a manageable step forward, not a complete transformation. Solve one hyperspecific problem instead of trying to overhaul their entire lives. This makes the product more appealing to customers and easier for you to create. Teach people how to fix one small problem in their lives that you demonstrate you understand better than even they do.
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Instead of: "How to Have a Good Divorce"
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Try: "The Ultimate Guide to Divorce Documentation"
8. Charge $5 for Your Product and Quickly Ramp That Up
Start with a low price point ($5) and then quickly increase it.
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