Why Your Digital Products Aren't Selling and How to Fix It
Many digital product creators struggle to achieve consistent sales despite having high-quality products. With experience of selling over 200,000 digital products, I want to share the key reasons why digital products often fail to sell and how to rectify these issues. The good news is that it often has nothing to do with the product itself.
The Common Nightmare Scenario
Many new digital product business owners start with enthusiasm, create a product, and launch it, only to be met with minimal or no sales. Making just a few dollars, maybe a hundred if they're lucky, despite the hard work invested is a discouraging reality for many. The goal here is to avoid that scenario and build a thriving business.
Three Key Reasons for Poor Digital Product Sales
Here are the three most common reasons why digital products don't sell:
1. Lack of Understanding of Traffic Requirements
The primary reason many digital products don't sell is a fundamental misunderstanding of how much traffic is needed to generate consistent sales. Many business owners are unaware of the number of people that need to see their product before they'll actually make a sale.
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The Math: On average, you need approximately 100 people to view your checkout page to generate 1-2 sales, representing a 1-2% conversion rate. Ideally, with effective marketing, you can achieve a 6% conversion rate.
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The Problem: Many creators become discouraged when they only have 30 people viewing their product and don't make a sale, thinking something is wrong with the product.
2. Trying to Sell Too Many Products at Once
Another common mistake is trying to sell multiple products simultaneously instead of focusing on mastering the sales process for one product. Focusing on one product will help you dial in your marketing and sales.
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Focus is Key: It's more effective to focus on selling a single digital product repeatedly. Learning how to market a product is a new skill and takes time.
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Avoid Offer Fiddling: Many struggle because they are constantly tweaking their offer instead of learning how to properly market and sell the existing one.
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Solve Business Problems: The solution is not to create new products, it is to solve business problems.
3. Selling on the Wrong Platforms
Trying to sell digital products on platforms like Etsy, Gumroad, or Stand Store can severely limit your potential for significant sales.
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Limited Scale: These platforms often lead to limited success (e.g., a maximum of $1,000 per month on Etsy) with substantial effort.
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Better Alternatives Exist: There are other platforms that can help your digital product scale.
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