Introduction to the Podcast and Guest
Hi everyone, welcome to the new year of 2025. We have a new guest today, Joyce. This is her first time on the podcast in 2025.
Joyce's Humorous Wedding Incident
Joyce starts by sharing a funny story from a wedding she attended. When she was blessing the guests in the morning, one person rejected her blessing, and another person questioned the rejection. Joyce found it funny when the word "blessing" was suddenly mentioned.
The Importance of Personal IP in 2025
In 2024, more and more people are doing IP or becoming internet celebrities. However, the term "internet celebrity" is slowly losing its appeal, while the concept of IP is gaining popularity.
Difference between Internet Celebrities and Personal IPs
Internet celebrities are the so-called KOLs (Key Opinion Leaders) or influencers. They have a large number of followers and can earn money through their influence. On the other hand, personal IPs focus on the value they can bring to others. In the era of personal IP, it's not just about having a lot of followers or being popular on the internet. It's about building a professional image and providing valuable content or services.
The Shift from Product - Centric to IP - Centric
The era of product is over. There are already a lot of products in the market, and quality products are no longer the only differentiator. What matters now is the value that a person or a brand can bring. Personal IPs can provide unique value, such as emotional support, inspiration, or expertise.
The Long-Term Value of Personal IP
Personal IP is a long-term investment. It's not just about making a quick buck by selling products or services. It's about building a relationship with your audience and providing them with value over time. By building a strong personal IP, you can create a loyal following and establish yourself as an authority in your field.
The Role of Personal IP in Real Estate
In the real estate industry, personal IP is becoming increasingly important. In 2024, agents were encouraged to build their personal IPs, and in 2025, it will be even more crucial.
The Impact of Not Having a Personal IP
Without a personal IP, real estate agents may lose a significant number of clients. In the past, agents may have lost 20% of their clients, but in 2025, the loss could be as high as 60% to 70%. This is because clients are now looking for more than just a property. They want to work with an agent who they can trust and who can provide them with valuable advice and services.
The Benefits of Building a Personal IP
Building a personal IP can help real estate agents stand out from the competition. It can also help them attract more clients and build a loyal following. By sharing their knowledge, expertise, and experiences, agents can establish themselves as trusted advisors and build relationships with their clients.
The Borderless Nature of Personal IP
Personal IP is borderless. It can help real estate agents expand their business beyond their local area. For example, in Johor, many leaders are using personal IP to attract clients from other regions or even countries. By building a strong personal IP, agents can reach a wider audience and increase their chances of success.
Female Leadership in Real Estate
Female leadership is a growing trend in the real estate industry. In 2025, it will be even more important for female leaders to step up and take on leadership roles.
The Demand for Female Leaders
There is a growing demand for female leaders in the real estate industry. Many people prefer to work with female leaders because they feel that they are more empathetic, detail-oriented, and able to provide better emotional support.
The Challenges Faced by Female Leaders
Female leaders in the real estate industry face a number of challenges, such as gender bias, work-life balance, and the glass ceiling. However, despite these challenges, many female leaders are making a significant impact in the industry.
The Importance of Emotional Value
Emotional value is becoming increasingly important in the workplace. In the real estate industry, female leaders are often better at providing emotional support and creating a positive work environment. By focusing on emotional value, female leaders can build stronger relationships with their team members and clients.
Tips for Managing a Team
Managing a team can be challenging, especially for female leaders. Here are some tips for managing a team effectively:
Avoid Micromanagement
Micromanagement can be a major turn-off for team members. Instead of micromanaging, female leaders should focus on providing clear goals, expectations, and feedback. They should also trust their team members to do their jobs and give them the freedom to make decisions.
Learn from Men
Female leaders can learn a lot from their male counterparts. For example, they can learn to be more assertive, confident, and decisive. They can also learn to delegate tasks and trust their team members to do their jobs.
Keep Your Eyes Closed
Sometimes, it's better to keep your eyes closed and let your team members make mistakes. This can help them learn and grow, and it can also build trust and confidence in your team.
Choose the Right Time to Deal with Issues
When dealing with issues or conflicts, it's important to choose the right time. Sometimes, it's better to wait until the emotions have calmed down before addressing the issue. This can help you have a more productive conversation and find a solution that works for everyone.
The Future of Real Estate in 2025
In 2025, the real estate industry is expected to continue to evolve. Here are some trends and predictions for the future of real estate:
The Rise of Technology
Technology is playing an increasingly important role in the real estate industry. In 2025, we can expect to see more use of artificial intelligence, virtual reality, and blockchain technology in real estate transactions.
The Importance of Sustainability
Sustainability is becoming an increasingly important issue in the real estate industry. In 2025, we can expect to see more focus on energy-efficient buildings, green spaces, and sustainable development.
The Growth of the Sharing Economy
The sharing economy is disrupting the traditional real estate industry. In 2025, we can expect to see more use of platforms like Airbnb and Uber in the real estate industry.
The Changing Demographics of Homebuyers
The demographics of homebuyers are changing. In 2025, we can expect to see more millennials and Gen Zers entering the housing market. These generations have different preferences and needs when it comes to housing, and real estate agents will need to adapt to these changes.
Conclusion
In conclusion, 2025 is going to be an exciting year for the real estate industry. Personal IP, female leadership, and technology are all going to play important roles in the future of real estate. By staying ahead of the curve and adapting to these changes, real estate agents can position themselves for success in the years to come.
Joyce's Book Recommendations
Joyce recommends two books for real estate agents: "The Secret of Real Estate Sales" and "Leadership: The Path of Sales Leadership". These books provide valuable insights and advice for real estate agents who want to improve their skills and succeed in the industry.
Final Thoughts
The podcast ends with the hosts thanking Joyce for her insights and advice. They encourage listeners to take action and make changes in their lives and careers in 2025. They also invite listeners to tune in to the next episode of the podcast.
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