This article outlines strategies for leveraging AI to build a successful personal brand, focusing on actionable steps and practical applications. It emphasizes using AI as a tool to enhance your own skills and creativity, not to replace them.
Utilizing AI for Learning and Strategy
Leveraging YouTube for Initial Research
The first step involves using AI to understand and execute tasks. Start by searching for relevant YouTube videos that provide guidance on the specific task you want to accomplish, such as building a personal brand. These videos offer a foundation of knowledge that you can then use to train AI.
Copying YouTube Video Link to Cortex
Copy the link of the YouTube video you have chosen and paste it into an AI tool like Cortex. Cortex allows you to gather notes, documents, and sources in one place. This feature allows you to customize your workflow and store prompts as documents that can be added as context to a specific chat.
Defining AI's Role as a Personal Brand Coach
Instruct the AI to analyze the video, teach you how to start a personal brand, and act as a coach, guiding you through the process in a specific timeframe (e.g., 30 days). The prompt should explicitly state the desired outcome. For example: "Give me a 30-day action plan for building a personal brand based on this video. Act as if you are teaching me everything I need to know about starting a personal brand down to the detail."
Tailoring Strategies with AI
AI excels at tailoring strategies to your individual needs and experiences. By interviewing you and gathering information about your specific circumstances, AI can customize the content from videos, books, or other resources to create a personalized plan. You can even upload PDF documents.
Crafting a Personalized 30-Day Action Plan
Creating a New Document
Generate a new document from the AI's initial output and paste the plan into the document. Remove any unnecessary AI output. The objective is to refine the AI's plan to make it more effective.
Developing a Meta-Prompt for a Personal Brand Coach
Transform the initial plan into a powerful, reusable prompt using a "write incredible AI prompts" feature. This involves incorporating a detailed system prompt that guides the AI to act as a personal brand coach.
Structuring the Coaching in Phases
Structure the coaching into distinct phases to avoid overwhelming yourself with information. These phases could include:
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Understanding your customer avatar.
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Identifying relevant topics to write about.
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Generating content ideas.
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Creating a comprehensive content strategy.
Implementing a Day-by-Day Guidance System
Structure the AI to provide daily guidance and tasks. Each day, the AI should provide: 1. Priority tasks. 2. Educational resources to complete those tasks. 3. Require you to report your progress and receive feedback before moving to the next day.
Adding Additional Context
Include the full 30-day action plan as additional context within the prompt to provide the AI with a comprehensive understanding of the overall strategy.
Engaging with the AI Coach
Use the generated prompt as context in the AI chat to start a conversation. Be prepared to answer questions about your brand and goals to allow the AI to personalize its guidance. If the AI asks too many questions at once, refine the instructions to ask the questions one by one.
Key Elements for Personal Brand Development
To build a personal brand you need these key elements.
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Target Audience: Clearly define who you are trying to reach.
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Value Proposition: Communicate the unique value you offer.
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Topic Tree: Establish three content pillars:
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Growth: Viral content to expand your reach.
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Authority: Expertise-driven content to build credibility.
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Authenticity: Personal content to build trust.
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Lead Magnet: Create a free download or resource to attract leads and build an email list.
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Content Schedule: Plan and create enough content to maintain consistency.
Quick and Dirty Personal Brand Building
Leveraging Pre-Built Market Strategies
Utilize market options or pre-built personal brand strategies to get a quick boost. Interview with the bot.
Understanding Core Brand Elements
Focus on:
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Transformation Story: Communicate your journey and how it resonates with your audience.
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Domain of Mastery: Identify your primary skill and complementary skills.
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Audience Pain Points: Understand and address the challenges your audience faces.
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Content Foundation: Create content that teaches beginners the fundamentals of your area of expertise.
Content Strategy Framework
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Bio Creation: Develop a compelling bio that reflects your story and value proposition.
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Monetization Strategy: Define how you will monetize your brand, whether through services or products.
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Content Calendar Outline: Create a schedule for publishing content across different platforms.
Content Generation
Use the AI to generate content ideas and viral social media posts based on the personal brand strategy. Specify the target audience and key aspects you want to focus on. Save this content as a document.
Leveraging AI for Content Creation
AI-Assisted Writing
Use the AI to create text posts for platforms like Twitter and LinkedIn. Remember to review, adapt, and refine the AI-generated content to align with your voice and style.
AI as Training Wheels
AI can serve as "training wheels" to help you think and write at a higher level. By reading and interacting with AI-generated content, you can refine your own thinking and writing skills.
Enhancing Your Writing Style with AI Analysis
Studying Successful Posts
Analyze successful posts from others, breaking down their structure and messaging. Use AI to identify the underlying patterns and techniques.
Personalizing the Analysis
Apply the AI's analysis to your own ideas and content. Extract key concepts and incorporate the identified techniques to enhance your writing style.
Building a Profitable Personal Brand
Creating a Product or Service
Develop a product or service that aligns with your brand and target audience.
Future Steps
The next step is to turn one of those things into an irresistable offer by training AI on offer creation principles. Create a landing page to host the product. If you don't know how to write a specific part of a landing page, ask AI what you can do to continue.