Creating an Automatic Content Machine for Your Business
This article explores how to create an automated content creation and distribution system to drive traffic to your website. It leverages tools like SEMrush, Make.com, and AI to streamline the process of keyword research, blog post generation, and social media posting.
Keyword Research with SEMrush
Finding Winning Keywords
The first step involves using SEMrush to identify high-volume, low-competition keywords. These are "golden nuggets" that can help your blog posts rank highly on Google, potentially even on the first day. SEMrush offers a seven-day free trial to explore its features without a significant financial commitment.
Using the Keyword Magic Tool
Within SEMrush, the Keyword Magic Tool helps you find the best keywords to target. You can enter a general term related to your business (e.g., "plumbing") and filter the results based on specific criteria.
Filtering for Optimal Keywords
To find the most effective keywords, apply the following filters:
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Volume: Set a minimum monthly search volume (e.g., 100) to focus on keywords with sufficient traffic.
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Keyword Difficulty (KD): Limit the difficulty score (e.g., 30 or less) to target keywords that are easier to rank for, especially for smaller businesses.
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Intent: Choose informational keywords, as these are best suited for blog posts that provide answers and insights.
Analyzing Keyword Intent
Ensure the intent behind the keyword aligns with the purpose of a blog post. Transactional keywords (e.g., "plumbing near me") might not be ideal for blog content.
Automating Content Generation with Make.com
Integrating Keyword Research into a Workflow
Once you've identified promising keywords in SEMrush, import them into a marketing spreadsheet. This spreadsheet will serve as the control center for your content creation process.
Setting Up the Google Sheets Integration
Use Make.com and its integration with Google Sheets to watch for changes in the spreadsheet. When a new keyword is marked as "approved," the workflow will automatically trigger the blog post creation process.
Connecting Google Sheets to Make.com
Install the Make extension for Google Sheets and configure it with the webhook URL provided by Make.com. This establishes a real-time connection between the spreadsheet and the automation platform.
Leveraging AI for Blog Post Creation
Employ AI models like ChatGPT within Make.com to automatically generate blog posts based on the chosen keywords.
Creating an Outline with AI
First, use AI to create a detailed blog post outline. This provides more context and structure for the subsequent content generation, resulting in a more comprehensive and high-quality output.
Generating the Blog Post from the Outline
Next, use AI to expand the outline into a full-fledged blog post.
Optimizing for SEO
- SEO Optimization: Incorporate SEO best practices into the AI-generated content. Use Yoast SEO, Google Lighthouse, or similar tools to ensure your content is optimized for search engines. Rewrite the content to make it SEO friendly and include 5 different keywords. Incorporate these keywords with a keyword density of about 3% to 5%. Ensure the top keyword is in the header of the title and found in the first 150 words of the article.
Adjusting Tone of Voice with AI
Use AI to refine the tone of voice of the blog post to match your brand and target audience. This helps create engaging and relatable content. For example, you can specify a fun, lively, and humorous tone.
Outputting to Google Docs
Finally, configure Make.com to automatically save the completed blog post to a Google Doc.
Final Steps for Publishing
After the blog post is generated, upload it to WordPress. Have a human review and edit the content, optimize it for SEO, and add affiliate links or calls to action as needed.
Automating Social Media Promotion
Creating a Router in Make.com
Use a router to create different paths for creating a blog post and pushing the created blog post to social media. This allows you to automate social media posts to promote the new blog posts.
AI Image Generation
Use AI to create an engaging image for your blog post, leveraging platforms like OpenAI.
Generating Captions with AI
Use AI to generate compelling titles and social media captions to accompany your blog post.
Creating a Facebook Post
Use ChatGPT as a digital marketing specialist to create a short Facebook post. Include relevant hashtags and straight to the point.
Creating an Instagram Post
Create an Instagram post using ChatGPT as a digital marketing specialist. Ensure the content is optimized for the platform.
Posting Content
Connect to your social media accounts (e.g., Facebook pages, Instagram for business) and automatically publish the generated content.
Updating the Spreadsheet
Update the original spreadsheet to include the generated image and blog post for easy access.
Conclusion
By combining the power of SEMrush for keyword research, Make.com for automation, and AI for content generation, you can create a streamlined and efficient content marketing system that drives traffic, generates leads, and increases revenue.
It's important to moderate all generated content before publishing to ensure it accurately represents your business and aligns with your brand voice. This automated process can significantly increase website traffic and lead to various monetization opportunities, such as ad revenue, affiliate sales, and direct product or service sales.