Euzen's Job Search: A Viral Story of Openness and Support
Euzen, a marketer and mother, recently went viral after openly seeking a job on social media. Her journey highlights the importance of putting yourself out there, especially in a challenging economy. This article explores Euzen's motivations, her surprising experiences with online support, and her innovative approach to job searching.
The Driving Force: Family and Responsibility
Euzen's primary motivation is her 17-month-old daughter. "The only reason that I'm doing this is because of my 17-month old daughter," she explains. She admits that without the responsibilities of parenthood, she wouldn't be taking such a public approach. Euzen wants to provide the best for her child and is also working towards owning a house this year. She believes that being open about her job search is the most effective strategy.
The Importance of Visibility
Euzen emphasizes the importance of actively seeking help and making yourself stand out. "If you don't seek help, no one's going to help you find a job, right?" she states. Drawing on her experience in marketing, she believes that advertising yourself is crucial for attracting attention and opportunities. This is why she chose to go beyond traditional methods like LinkedIn and resume submissions.
Unexpected Support from Strangers
Despite potential criticism, Euzen has been surprised by the supportive response from the Singaporean community. Many people have left encouraging comments on her videos, expressing hope that she finds a job soon and sharing their own experiences. This positive feedback has been a source of encouragement during a challenging time.
Creative Job Search Strategies
Euzen has employed creative strategies to promote her job search. She designed graphic boards with QR codes linking to her LinkedIn profile and resume, which she displayed in her car while working as a Grab driver. She tracks the click-through rate of these QR codes. Within 3-4 days, she had a high click-through rate (22 scans out of 30 passengers). She sees this as evidence of genuine curiosity and a willingness to help.
Early Success and Optimism
Euzen's proactive approach has already yielded positive results. She received a direct message from a recruiter who offered to circulate her resume among their network. These early signs of success have made her optimistic about finding a job, despite the challenging economic climate.
Euzen's Professional Background
Euzen has a background in marketing, with experience in delivering end-to-end marketing activations across global and APAC markets. Her first corporate role was at Razer, where she worked as a product lead for Razer Cafe. She then transitioned into a category specialist role, handling marketing, operations, and business development, and reported directly to the CEO.
Call to Action
Euzen is still actively seeking employment. She encourages anyone looking for product marketers or go-to-market professionals to reach out to her.