SaaS Marketing: 4 Strategies to Grow Your Software Business to 7 Figures

This article will explore effective marketing strategies to help you grow your SaaS business, acquire customers, and generate predictable revenue. These are strategies that have been personally used to grow SaaS companies.

Cold Email Marketing

Cold email is a highly efficient, affordable, and scalable strategy, especially for B2B SaaS companies.

Domain Setup and Warm-up

1. Buy Secondary Domains: Purchase domains similar to your main website domain (e.g., starttryclosify.com if your main domain is tryclosified.com). Configure these domains to forward to your primary domain.
2. Warm-up Domains: Use a tool like Instantly.ai to warm up your domains. This process involves sending emails back and forth to signal to email providers (like Google) that your emails are legitimate and should land in inboxes, not spam folders. Allow about two weeks for the warm-up process.

Lead List Acquisition

• Purchase Lead Lists: Acquire email lists of your target audience from sources like Apollo.io, Uply.com, or Builtwith.com.

• Test Different Sources: Experiment with lead lists from different providers to determine which yields the best results. Treat the process like a scientific experiment.

Emailing Strategy

1. Initial Volume: Begin by sending five emails per domain per day. If you have five warmed-up domains, this amounts to 25 emails daily.
2. Gradual Increase: Increase the sending volume by five emails per domain each week.
3. Subject Line: Use a simple subject line like "Quick question."

4. Email Script: Keep the email script concise and personalized using tools like Fast Outreach.ai.

   • Example Script:

     • "Hey [Name],"

     • "[Personalized first line, e.g., 'I see you're based in Miami, I can't wait to watch the Heat this season.']"

     • "Quick question,"

     • "[Conversation-starting question, e.g., 'Are you actively hiring on your sales team?']"

     • HubSpot Marketing Plan: Using Hubspot's full marketing plan is effective. A full SWOT analysis of the industry, defining your target audience, and identifying your in-depth marketing plan are important.

Paid Ads

Paid advertising becomes a powerful tool once your business reaches a certain level of maturity (over $10,000 in monthly recurring revenue).

Information Product Upsell

1. Run Ads to an Info Product: Direct paid ad traffic to an information product (priced between $50-$100).
2. Break-Even Acquisition: Aim to break even or be slightly profitable on the acquisition cost of customers for the info product.
3. Upsell to SaaS: Within the info product, upsell customers to your SaaS offering. The monthly recurring revenue from these conversions becomes pure profit.
4. Scalability: This strategy can rapidly scale your business from $10,000 to $30,000 in monthly recurring revenue.

LinkedIn Outbound

Leverage LinkedIn for outbound sales, particularly by building a sales team.

Sales Team Automation

1. Hire Sales Reps: Assemble a team of 5-10 sales representatives.
2. LinkedIn Automation Tool: Equip each team member with an account on a LinkedIn automation tool like Expandi.io.
3. Targeted Sales Navigator Lists: Provide the sales team with Sales Navigator lists of your target audience.
4. Connector and Messenger Campaigns: Have the team run both connector (connection request) and messenger campaigns. The connector campaign sends connection requests to the target list, and the messenger campaign messages those who accept the requests.
5. Scaling: Consistent outreach with a sales team on LinkedIn can quickly and cost-effectively scale.

Content Marketing

Creating valuable content is a powerful way to attract customers.

Value-Driven Content

• Target Ideal Client Profile: Create content that resonates with your ideal client profile.

• Integrate Your Software: Offer valuable information that requires your software to fully implement.

• Short and Long Form Content: Utilize short-form content (e.g., reels) and long-form content (e.g., videos, articles) to disseminate your message.

• Example: Creating a LinkedIn post generator using AI and promoting it within Facebook groups, driving users to your software to utilize it.

Compounding Effect

• Enhances Outbound Efforts: Content marketing complements outbound strategies like cold email and LinkedIn outreach.

• Credibility: When potential customers search for you after receiving an email or message, they'll discover your valuable content, increasing your credibility and the likelihood of engagement.