Introduction
Hi everyone, welcome to Dog Brother's website. I'm Dog Brother. Today, I'll share with you some very practical tips if you're running a website and doing SEO keyword optimization. If your keywords haven't been climbing for a while or your keyword rankings are constantly dropping, this video is for you. I'll teach you how to solve the problem of low keyword rankings. Let's get started!
Reason 1: Content Doesn't Match SEO Structure
Understanding the Issue
User - friendly content doesn't always mean Google - friendly content. When writing an article for SEO, we need to ensure that both users and Google can understand it. After all, SEO rankings are mainly for Google.
Optimization Methods
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Keyword Layout:
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Appropriately layout core and related keywords in the article. For example, if you're using WordPress, you can install an SEO plugin like Rank Math. In the Rank Math interface on the right-hand side of the article editing page, you can enter the focus keyword. For an article about Tokyo travel, you can input "Tokyo travel" as the core keyword. You can also add other relevant keywords like "Tokyo Tower". Rank Math doesn't limit the number of keywords, but it's recommended to choose two to three.
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Follow the suggestions provided by Rank Math for SEO optimization. For detailed instructions on using Rank Math, you can refer to the Rank Math teaching article on Dog Brother's website, which is available in the information column below.
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Title and Description:
- Accurately express the page content in the title and description, and place the keywords at the front. For the "Tokyo travel" article, put "Tokyo travel" at the beginning of the title as Google gives more weight to words at the front. In the description part of Rank Math, you can also include the target keyword to enhance SEO.
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Page Structure:
- Use H tags reasonably. The main title is usually an H1 tag, and sub - titles are H2 tags. A clear page structure helps Google's SEO judgment.
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Image Optimization:
- Set ALT tags for each image that match the content. In the media library of WordPress, when selecting an image, enter relevant keywords in the alternative text field.
Reason 2: Insufficient Website Content
The Impact of Little Content
When your website has little content, Google may consider it empty, which is不利 for rankings. To make Google like your website, you need to create rich content and increase user - stay time.
Optimization Strategies
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Full Introduction:
- Completely introduce the website's theme or services. A website with a clear theme, well - managed articles, and a clear structure is more likely to attract users to stay.
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User - Needed Information:
- Add information that users need, such as FAQs, service cases, and contact information.
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Content Expansion:
- Expand the content related to the main theme in articles and categories. For example, Dog Brother's website clearly positions itself in web design, SEO, website marketing, and advertising. The website has a clear structure with services like web design and SEO ranking services easily accessible. There are also contact forms, Line, and Email information to solve users' doubts. In addition, the website has a wide range of articles covering WordPress, e-commerce setup, theme and plugin selection, SEO, and online marketing.
Reason 3: Outdated and Incorrect Content
The Importance of Freshness
Outdated and incorrect content can affect your rankings. The freshness and timeliness of website content influence Google's evaluation of your site.
Solutions
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Regular Updates:
- Update data regularly and modify the last update time. For example, on Dog Brother's website, in the article about STP analysis, the last update time is shown. Updating the content and time makes the article more attractive to users.
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Prioritize Updates:
- Use GA analysis to identify the most popular pages and prioritize their updates. In the GA analysis of Dog Brother's website, you can go to "Engagement" - "Pages and Screens" to see which articles are the most popular, such as "Chinese font recommendations", "Figma teaching", etc. This helps you know which articles to optimize first.
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Follow Trends and User Needs:
- Supplement content according to the latest trends and user needs. Listen to feedback from your audience and readers to optimize your articles.
Reason 4: Website Structure Not SEO - Friendly
The Need for a Good Structure
A website structure that doesn't meet SEO requirements can lead to problems. We need to make the structure understandable and indexable by SEO crawlers.
Optimization Steps
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Clear Structure:
- Ensure the website structure is clear and hierarchical. It's recommended that the website structure doesn't exceed three layers to avoid complexity for crawlers.
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Meaningful URL:
- Keep the URL simple, clear, and meaningful. Use English for URLs, and make sure they are related to the content of the page or article.
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Sitemap Submission:
- Create and submit a Sitemap. A Sitemap helps Google crawlers quickly understand the website structure. For more information on how to create a website structure diagram, you can refer to the video on Dog Brother's website using ChatGPT + Miro. There is also an article about Sitemap teaching and use in the information column below.
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Speed Optimization:
- Optimize the website speed. Slow websites are not liked by crawlers or users. You can use tools like Google's PageSpeed Insights to test the speed of your website. Enter your website link, and the system will analyze the speed of the mobile and desktop versions and provide optimization suggestions.
Reason 5: Lack of External Links (Backlinks)
The Role of Backlinks
Good external links are an important trust indicator for Google. They can help improve the credibility and ranking of your website. When building backlinks, use legal and compliant methods.
Building Backlinks
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Valuable Content:
- Create valuable content that is worth sharing and quoting. This can attract natural backlinks.
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Cooperation and Submission:
- Actively cooperate with relevant websites through guest posting to increase exposure. In each field, there are usually related websites or forums where you can build friendly backlinks.
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Link Check and Removal:
- Regularly check and remove low-quality links. Bad links can affect the quality of your website. You can use Google Search Console to check the link status of your website. Go to the "Links" section on the left-hand side, and you can see external links, the most - linked websites, and other information.
Conclusion
This video has shared five main reasons for low Google keyword rankings and many practical solutions. If you're learning to build a website or need web design services, you can entrust Dog Brother's website. We have a professional web design team and also provide website marketing services such as SEO and advertising. If you prefer to learn by yourself, Dog Brother's website offers WordPress master website building courses and SEO ranking - boosting courses. The relevant links are in the information column below. Hope this video helps you better understand SEO operations. See you in the next video! Bye~