20 Awesome SEO Tools to Boost Your Website's Ranking

If you're serious about SEO, knowing the right tools is crucial. This article will explore 20 excellent SEO tools that can significantly benefit your SEO efforts, regardless of your experience level. Whether you're a beginner or a seasoned pro, this guide will offer valuable insights and refresh your understanding of the core SEO tech stack. Let's dive in!

Core SEO Tools

1. Google Search Console

Google Search Console is a free, essential tool for monitoring your site's SEO performance on Google. It allows you to:

• Gain keyword ranking insights.
• Identify potential SEO issues.
• Monitor your site's overall performance.

Once your domain is verified, you can identify your site's top search queries, the number of clicks they generate, average click-through rates, and positions. Use the URL inspector to check for indexing or crawling issues on specific URLs. The indexing section allows you to investigate any abnormal changes in indexed pages and address potential content quality issues.

2. Looker Studio (Formerly Google Data Studio)

Looker Studio is a free data visualization tool that can elevate your SEO performance reporting. It connects to various data sources, including Google Search Console, allowing you to build custom dashboards.

• Visualize data easily.
• Share reports with others.
• Utilize templates for a quick start.

Segmentation of landing pages and keyword types facilitates the identification of performance trends.

3. Google Analytics 4

Google Analytics 4 (GA4) is a free web analytics tool to track the performance of all your digital channels, including organic search.

• Track SEO channel performance, including traffic and engagement rate.
• Set up conversion tracking to measure purchases, ebook downloads, meeting requests, and revenue.
• Analyze traffic sources and landing page contributions.

Familiarize yourself with the new GA4 interface to take advantage of its enhanced features and reporting capabilities.

4. Semrush

Semrush is a popular all-in-one marketing tool with robust features for:

• Keyword research.
• Competitor analysis (both paid and organic).
• On-page SEO analysis.
• Backlink analysis.

While it offers both free and paid versions, the free version provides access to powerful tools. Semrush's domain overview provides comprehensive insights into growth trends and top keywords. It allows you to compare domains, identify keyword and backlink gaps, and conduct in-depth keyword research.

5. Ahrefs

Ahrefs is a powerful SEO tool, renowned for its in-depth backlink profile analysis. Similar to Semrush, it offers an all-in-one solution, geared more towards SEO.

• Analyze backlink performance.
• Explore keyword opportunities.
• Use free tools like the backlink checker, keyword tool, and keyword difficulty checker.

Ahrefs provides valuable data, including monthly search volume, keyword difficulty, and traffic potential.

Technical SEO Tools

6. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a website crawler used for technical SEO audits.

• Spot on-page SEO issues like missing or duplicate page titles and meta descriptions.
• Identify technical SEO issues such as broken links, abnormal response codes, and canonicalization problems.
• Detect indexing issues.

The tool is better suited for intermediate users with some technical SEO knowledge.

Content Research and Trend Analysis Tools

7. Exploding Topics

Exploding Topics is a trend discovery tool that helps you explore trending topics across various categories.

• Identify emerging trends in your niche.
• Discover related topics to include in your content.
• Explore topics' growth trends and search volume.

The tool's free version offers valuable insights for content planning.

8. Google Trends

Google Trends is a free tool that provides search trends on Google for any given topic or keyword.

• Explore trend insights across web search and YouTube.
• Compare up to five topics side-by-side.
• Discover related queries.

Use Google Trends for broad topic research and combine it with other tools for more specific keyword targeting.

9. Google Keyword Planner

Google Keyword Planner is a free keyword tool from Google Ads that helps you find potential keywords for your ad campaigns and SEO keyword research.

• Discover new keywords.
• Analyze average monthly search volume.
• Build your keyword pool.

The data comes directly from Google, making it a reliable source for keyword ideas.

10. Bing Webmaster Tools

Bing Webmaster Tools is a free SEO tool from Bing that provides SEO performance tracking and site health checks, similar to Google Search Console.

• Use its keyword research function for search volume and trend data.
• Utilize the site scan function for on-demand site audits.

The tool provides keyword data up to the last week, which is helpful in identifying timely trends.

11. TubeBuddy

TubeBuddy is an SEO tool specifically designed for YouTube. It's available as a Chrome extension, offering features like:

• Keyword explorer to analyze search volume and competition.
• Tag suggestions to improve video optimization.

TubeBuddy assists in targeting topics with high search demand and fair competition.

12. AlsoAsked

AlsoAsked is a content research tool that analyzes the "People Also Ask" section of Google search results.

• Organizes related questions into a visualization format.
• Identifies topic clusters.
• Exports graphs as images.

The tool provides insights into the real problems people are searching for answers to on Google.

13. AnswerThePublic

AnswerThePublic is another keyword and content research tool similar to AlsoAsked.

• Creates a list of relevant questions and keywords using Google's autocomplete function.
• Organizes questions based on different starting words (what, where, how, etc.).
• Indicates the relative popularity of each question.

AnswerThePublic helps you discover a long list of keywords and questions for your content research process.

On-Page SEO Tools

14. Rank Math

Rank Math is a WordPress SEO plugin that provides a comprehensive set of SEO features to enhance on-page SEO.

• Utilize the on-page analyzer to check if your content is optimized for your focus keyword.
• Customize page titles and descriptions.
• Specify open graph social metadata.

Rank Math helps ensure that all on-page SEO elements are properly optimized.

15. SEO META in 1 CLICK

SEO META in 1 CLICK is a handy Chrome extension that extracts basic SEO data from any URL.

• Displays page title, description, canonical link tags, and more.
• Checks heading tags, image alternative tags, and internal links.

This tool provides a quick overview of a site's SEO settings, useful for comparative research.

16. Mangools SERP Simulator

Mangools SERP Simulator is a free tool that allows you to generate a preview of your website's search results.

• Visualize how your page title and URL structure will appear in search results.
• Experiment with different keywords and patterns.
• Simulate previews for client approval.

The tool helps you optimize your search result snippets for maximum click-through rates.

Website Performance and Technical Optimization Tools

17. PageSpeed Insights

PageSpeed Insights is a free tool from Google that analyzes the page speed for web pages on mobile and desktop devices.

• Provides an overview of Core Web Vitals assessment results.
• Breaks down performance, accessibility, best practices, and SEO.
• Identifies potential technical issues that impact loading speed.

Use PageSpeed Insights to improve your website's loading performance and user experience.

18. Microstructure Schema Generator

If you learn for AO sometime you know structure markup is important as they can indirectly impact your SE performance so it is a freeh handy tool to help you generate different types of structure data markup easily without knowing the coding knowledge

• There's also one offer from Google called Google Google structure markup Helper but what I like about this tool is it offer more types of structure markup which are not included in that tool for example backgrounds events AQ so you just select the structure markup type and input all the information and the markup will be generated in the output box on the right hand side and you can copy and paste your Source Cod and it's particularly useful if you want to generate static marker for particular page or post but not as scale which means the data is static and not Dynamic

19. Google Rich Results Test

Google Rich Results Test is a tool from Google to help you validate if the structured data markup is installed properly on your web page

• Either paste the website URL or paste the source code and it will show all types of structured data markup that installed for that page and if there are any errors that can be a critical or non-critical error actually you can also check from Google search console but that would be the case after Google has craw your site so I find it really useful if there is a major deployment on pages and you need to proactively do the U check checking and also the post deployment half check by randomly checking some of the pages

Google My Business Tools

20. GMB Everywhere

GMB Everywhere is an SEO Chrome extension that gives you comparative insights and help you to improve the ranking for Google my business profile

• It's a pretty new chome plugin it's gained much popularity in the past year and to be honest I found it very useful The best features I like is the gmbb category founder so you not only display the primary and additional categories that your competitor of using but when you click on it it shows how often that category is searched on Google per month and also display a list of related categories so you can find those that really relevant to business and have good demand and to add them to your GMB profile it also display relevant surface where you can add on your profile based on the category that you type at the top so this will be really valuable information to be included in profile and to expand your rich

Choosing the Right Tools

It can be overwhelming to learn all these SEO tools. The key is to identify your biggest SEO challenges and prioritize learning the tools that can help you address them. Whether it's gaining performance insights, finding the right keywords, or improving on-page SEO, each tool serves a unique purpose. Start with one or two and gradually expand your SEO toolkit as you grow more proficient.