Recently, a concerning trend has emerged: value investing content is experiencing a significant decline in viewership. This article will examine the possible reasons behind this phenomenon and explore whether value investing, as a strategy, is becoming obsolete. It will also discuss what content creators can do to adapt and improve in this changing landscape.
Declining Viewership in Value Investing Channels
Across YouTube and other platforms, channels dedicated to value investing are seeing a steep drop in traffic. This includes my own channel, where recent viewership is significantly lower compared to the past. This raises important questions:
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Is value investing losing its appeal?
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Are value investors inherently boring?
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Has this type of content simply fallen out of favor?
This is not intended as a complaint, but rather an opportunity for self-reflection and improvement. How can content be improved? What new directions should we explore?
The Enduring Logic of Value Investing
I firmly believe that the core principle of value investing remains sound: buying good assets at good prices. This logic is timeless and applicable in any market condition. However, value investing is no longer the only option. People now have more investment choices and more ways to learn. Consequently, the audience for value investing has become diluted.
Adapting to a Changing Environment
It's easy to lament about the changing landscape and the challenges it presents. However, such a negative mindset will only lead to failure. Instead, content creators need to identify areas for improvement. These areas include:
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Developing a more distinct personal style.
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Creating more substantial content.
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Making the content more engaging.
This is a challenging task because external factors, such as YouTube's algorithm, can significantly impact viewership. However, even if YouTube isn't promoting a video, it's important to analyze whether the video quality is the underlying issue. The key is to find a balance between adapting to the algorithm and staying true to quality content.
Gratitude and the Future of the Channel
I am incredibly grateful to the viewers who have supported this channel. Moving forward, I will strive to improve and offer valuable content. Although investing content is inherently limited by its subject matter, I will explore new and interesting topics.
A Look Behind the Scenes: Channel Analytics
I'd like to share some behind-the-scenes data from my own channel. This includes insights into watch hours and individual video performance. The aim is to show the reality of the viewership decline. For instance, comparing older and newer videos on Tesla, the newer videos have higher click-through rates and retention, yet significantly fewer impressions due to YouTube's algorithm.
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Older Tesla Video (February 25th): 650,000 impressions, 9.1% CTR, 74,000 views
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Newer Tesla Video (April 23rd): 280,000 impressions, 9.5% CTR, fewer views.
Similar trends are observed with other stocks, such as Google. This indicates that the issue isn't necessarily the quality of the content, but rather the algorithm's reach.
Analyzing Other Value Investing Channels
Examining other value investing channels reveals a similar pattern. Even large channels with hundreds of thousands of subscribers are experiencing low viewership relative to their subscriber base. Some examples include:
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Adam Khoo: Large subscriber base, but recent views are less than 10% of subscribers.
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Daniel Pronk: Similar trend of low viewership.
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Rational Investing (Cameron Stewart): Very low view counts despite a decent subscriber base.
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Unrivaled Investing: Low viewership even with engaging content.
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Investing Sucks: This channel shows that even channels providing value aren't immune to low traffic.
In contrast, channels focusing on broader topics, such as food and lifestyle, often have viewership that exceeds their subscriber count. This highlights the limitations of the investing niche.
Potential Reasons for the Decline
Several factors may contribute to the decline in viewership for value investing content:
Boring Content
Value investing principles can be repetitive. The core logic of buying good companies at good prices remains the same across different analyses. This can lead to audience fatigue, especially if they've already learned the fundamentals.
More Options
Investors now have a plethora of investment strategies and learning resources available. Value investing is just one option among many, diluting the audience.
Short-Form Content Domination
The rise of short-form video platforms has shortened attention spans. Long-form content, even if valuable, may struggle to compete for viewers' attention.
YouTube Algorithm
The YouTube algorithm may prioritize other types of content, leading to lower impressions for value investing videos.
Self-Implosion
This refers to a decline in the quality or appeal of the content itself. It could be due to a lack of originality, a decline in humor, or a failure to adapt to audience preferences. Ultimately, viewers decide the fate of a channel.
Adapting to the Challenges
Despite these challenges, several actions can be taken to improve the situation:
Find Your Niche
Identify what makes your channel unique. What reason does the audience have to watch your videos instead of someone else's? What is your style, angle or content that no one else is giving?
Keep Providing Value
Ensure that your content remains informative, insightful, and engaging. If the content stops being valuable, viewers will stop watching.
Listen and Learn
Pay attention to audience feedback and adapt accordingly. Continuously learn and evolve to stay relevant.
Be Resilient But Open
Be tough and persistent in the face of challenges. However, also be open to feedback and willing to adapt. Sometimes, external factors beyond your control will influence results.
A Heartfelt Thank You
If you've made it this far, I want to express my sincere gratitude. Without your support, this channel wouldn't exist. Every single viewer counts, and I value your continued support. Let's keep learning and growing together.
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